(February 14, 2022). Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Spanish tracks and collaborated with local artists. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Happy reading! For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Various kinds of merch can be found in the form of light sticks to an album. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. First thing first, well see the demography of the surveys respondents. For years, Beliebers stood above all other fan armies on social media. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Currently, you are using a shared account. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Profit from the additional features of your individual account. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. However, K-Pop history has seen some exceptions, for example, TWICE. Like to Laugh. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Spanish tracks and collaborated with local artists. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. statistic alerts) please log in with your personal account. Business opportunities soon followed. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Made by: sunshinejoonie. Chart. to incorporate the statistic into your presentation at any time. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Most fans really are early teens or in the 20s range. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." If you are an admin, please authenticate by logging in again. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. A paid subscription is required for full access. Business opportunities soon followed. (image via Vivid Seats) Vivid Seats also notes . Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. For a better experience, please enable JavaScript in your browser before proceeding. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. In the K-Pop industry, merch is as important as the music itself. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Contrarily for males, the money that they spend is around $50 to $100. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Lalu, benarkah fans Kpop terbesar ada di Indonesia? We at Brandwatch love data, K-pop, and we definitely love BTS. K-Pops wide appeal across Asia is due to several factors. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. K-Pop's wide appeal across Asia is due to several factors. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. BTS always seem to do better and better after each comeback, especially on the charts. Then you can access your favorite statistics via the star in the header. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. In addition, regardless of the fans demographic such as religion . 10.14.20. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Learn more about how Statista can support your business. Korean Foundation for International Cultural Exchange. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Access to this and all other statistics on 80,000 topics from, Show sources information On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). i can't read korean can someone list what groups on the list? Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Male idol groups are usually like 95%+ women. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Chart. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Screaming Fangirl. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. (February 25, 2020). There are of course male fans, but male fans virtually avoid male idol groups. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. (2020). Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Can ifans use melon? During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. You'll see that there is a near-linear relationship between followers and mentions. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. 2007 - 2023 6Theory Media, LLC. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. You only have access to basic statistics. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. allkpop is a registered trademark of 6Theory Media, LLC. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. A paid subscription is required for full access. Check your email for magic link to sign-in. First was the young, diverse, and digitally native Generation Z coming of age. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. As for gender, female respondents dominate the survey results with a total of 94.58%. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Througha proactive, data-driven approach to growing their audience. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Fans waited in line for days to see . The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. As for the occupation, most of them are students followed by nurses or caregivers. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. In part, this is due to South Koreas position as an economy driven by exports. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. You can only download this statistic as a Premium user. Korean Foundation for International Cultural Exchange. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Love that more females are listening to female groups. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Dec 28, 2020. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. FYI, this is . This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Yet K-Pop has made great strides in bridging the cultural divide. In Korea, Kpop (both male and female groups) are largely made up of female fans. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Fans recently crowdfunded around 3 million baht (around $95,000) to . Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. This game allows players to create or direct their own stories through the members of the BTS. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. They appoint South Korean stars as brand ambassadors . Please create an employee account to be able to mark statistics as favorites. But there are two acts, both K-pop, who leave the rest in the dust. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. 7) when looking at Instagram Followers. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. However, Africa is completely ignored in the discussion. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Create an account on our community. You need at least a Starter Account to use this feature. [Online]. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. What do you want to do? Meanwhile, all transgender respondents with a total of 4 people come from the US. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Japan, the second largest music market after the United States, has a massive K-Pop following. If you are an admin, please authenticate by logging in again. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. This is a BETA experience. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Show publisher information For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. 28 Feb 2023 06:29:24 Warner Bros. Finally, audiences who are 55 years old and above make up 2% of site traffic. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood.
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