Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Vote for your favorite beauty products now! Charles expressed his excitement for his new gig on his Instagram and Twitter. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Evan Ross Katz. We are trying out Willam's new line of makeup Coverboy. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. You read that correctly: The newest CoverGirl is a boy. So why now? she wrote on Instagram. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. See more ideas about james charles, covergirl, makeup. Already a subscriber? One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. "Im happy that I put forth a line that you dont need any brushes for," says Willam. 2022 Galvanized Media. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. #COVERGIRLJames! "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Do whatever makes you happy." Whoever said it wasn't easy being green was lying. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Why start a makeup line now? Who needs rainbow highlight when you have this? Log in to hide ads. It's fun to play with the trends, but you want to keep going back to the classics. By continuing to browse the site "You owe it to yourself to take the time to discover and have fun. "We support anyone and everyone who wants to express themselves with makeup. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? ", "We instantly became friends," Roncal says of their meeting and longterm bond. All Rights Reserved. Your California Privacy Rights. The aspiring makeup art Sometimes, we call things boring simply because they lie outside the box we are currently in.. Meet CoverGirl's first-ever CoverBoy, James Charles. But will more men follow his lead? You do you, yknow?". The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. According to Huffington Post, it was only a year ago that Charles started his Instagram page. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Makeup artist James Charles is making history. Oh, and he just became CoverGirl's first ever CoverBoy! Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. I love being extra pic.twitter.com/7Qu1yu8U2P. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. Were the bran muffin of journalism. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. See for yourself. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Latest book reviews, author interviews, and reading trends. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. Were seen as being global, fair, insightful, and perhaps a bit too earnest. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Your session to The Christian Monitor journalism changes lives because we open that too-small box that most people think they live in. "This type of nonsense has got to be called out. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Ad Choices. "I went from coloring books to my face. . by blastPRO Mascara. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). An update on major political events, candidates, and parties twice a week. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. "James Charles is no exception. The Best White Eyeliners for Brighter and Bigger Eyes. or call us at 1-617-450-2300. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. Wow. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. But I think CoverGirl also hopes that this means more men will wear and buy makeup. Get stories that empower and uplift daily. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Its unsurprising, then, that James himself appears to embody those shifts. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. This article includes content provided by Instagram. The Duchess of York casts "no judgment" toward her nephew. Photo: Courtesy of Coverboy. 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Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. The Monitor is a peculiar little publication thats hard for the world to figure out. How Bill Clinton, as first gentleman, could reshape role of first ladies. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. The actor describes Harry Styles as "a very kind guy.". James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. "Very durable. For one thing, James has a considerable social media presence in a world that increasingly values social media. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. pic.twitter.com/088HlYBjQI. Here he is with Katy Perry (that highlight tho!!! "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." According to the company's Instagram, he'll be starring in one of their next mascara campaigns. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. From everyday glam to eye looks that are packed with color, the social star can do it all. 2023 Cond Nast. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. But the relationship goes both ways. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. continue to use the site without a CoverGirl is giving gender stereotypes a much-needed makeover. Willam wears Coverboy Glitter Jelly in Roller Rink. I can't wait to see where this opportunity takes him! "If you put [on] just a little, it will enhance the beauty of your eyes.". I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Our work isn't possible without your support. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. James, who first earned. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. TikTok has declared the white eyeliner is back. Vote for your favorite beauty products now! In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. James Charles Dickinson is CoverGirl magazine first CoverBoy. James Charles Is CoverGirl's First CoverBoy. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. "Fingers work great. IE 11 is not supported. Of course, Willam's been beating his face for ages. Sep 12, 2019. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. He might not be a household name just yet, but something tells me that he will be soon. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. The TikTok-Viral Dyson Airwrap Is Back in Stock! Take our 'parent company' quiz! User Agreement and Privacy Policy and Cookie Statement and We change lives. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. retailers. In the course of a year, teen makeup artist James Charles has gone from starting an . Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. In the company's 55 year history, there has never been a male star in one of their campaigns. "James Charles is no exception. Select stories from the Monitor that empower and uplift. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Were run by a church, but were not only for church members and were not about converting people. Charisma, Uniqueness, Nerve, and Talent, anyone? Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Or feet. I just finished up my glitter testers, too, so Im glad were releasing soon. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. "We were always cheering each other on from the sidelines." "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. His skin and makeup are as flawless as you'd think. GET THEM HERE! They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. A selection of the most viewed stories this week on the Monitor's website. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Does Coverboy cover boy? contact customer service The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Goldie is a golden base with green undertones and holographic glitter. CoverGirl has announced its first ever CoverBoy. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. One of the makeup industrys largest brands took a big step forward on Tuesday. By subscribing to this BDG newsletter, you agree to our. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. If you need help purchasing a product directly from Allure, go to our FAQ. After DragCon, COVERBOY will be available on shopcoverboy.com. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. We have a mission beyond circulation, we want to bridge divides. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. James Charles is no exception. now that CoverGirl has announced that James is its first male CoverGirl. And that influence is powerful. Hearst Magazine Media, Inc. All Rights Reserved. 2023 BDG Media, Inc. All rights reserved. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. Companies can also win over younger audiences by making social statements. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. This message will appear once per week Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?!
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